Beautiful Beginnings
In 1988,
could come together to
36 Years Like No Other A Journey of Passion, Art, and Purpose
A one-of-a-kind product starts with a one-of-a-kind story. Inspired by art and the emotions it evokes, the Basu family set out to give customers something different. Products made with raw skill and unwavering passion, each infused with deep meaning and thoughtful craftsmanship. What they created
was more than just a handbag: Wearable works of art that bring joy to the lives of those who carry them and to the artists who helped to create them, and with that, Anuschka was born in 1988.
We have come a long way. Now in our 36th year, we’re incredibly proud of what we’ve accomplished and are excited to continue this journey together, creating meaningful connections and empowering the hands that create.
Made by Heads, Hearts, and Hands
Anuschka’s exquisite handbags and accessories spark curiosity and connect the artisan with the wearer through the power of art. From hand-painted handbags to beautifully designed scarves and umbrellas, each piece reflects the dedication and passion of the Basu family and their talented artists and craftsmen.
Roma coaches the artisans daily, while Bhaskar is always working on the next artwork and collaborating with the design team to bring his ideas to life.
What they’ve created is the perfect blend of design, quality, wearability, and art.
Others have tried to replicate these unique masterpieces, but failed to capture the originality and precisions that go into crafting an authentic Anuschka item.
Our Purpose
For nearly 30 years, the Anuschka community has remained committed to providing local villagers with the opportunity to earn a living by using their skills. Adherence to Fair Trade policies ensures that our artisans are paid higher wages than similarly skilled workers in India and are offered comprehensive health insurance and retirement benefits.
More than just employment, Anuschka has become a place where artisans and their families thrive. The Basus have always been champions of education, encouraging learning not only for their employees but also for their families. By empowering individuals with skills, knowledge, and support, we’re building a future that extends far beyond our products, creating opportunities for generations to come.
Artisan
Craftsmen
QC Controller
Anuschka Returns to India A Celebration of Art, Heart, and Homecoming
Proudly Crafted in India. Cherished Around the World
From mystical elephants to timeless florals, every Anuschka bag is more than an accessory — it’s a hand-painted canvas infused with purpose, heritage, and soul. Born in India and embraced globally, Anuschka has touched over a million lives through its artful storytelling and commitment to slow fashion, ethical craftsmanship, and conscious luxury.
Celebrating over 1 million bags carried with pride across the world.
Join the Circle of Empowerment
When you purchase an Anuschka, you’re not just buying a product—
The Anuschka Community
